Pharmacies – this area is for you
TENA has leading products and a wealth of valuable knowledge to share with pharmacies. In short, we can help you improve life for your customers and increase their satisfaction.
With TENA products and your in-store advice and support, you have the opportunity to greatly improve life quality for your customers and boost loyalty at the same time.
Welcome to your designated resource for all things TENA. And a great deal more besides – find out about incontinence, how to talk with users and care-giving relatives, and how to provide valuable consumer advice that reinforces your own brand.
Find more information below along with a guide to further interesting links.
The taboo of incontinence
Incontinence can be a sensitive subject for customers and your staff alike. For many, it’s a condition associated with shame and guilt. But that changes when people know more about the subject – just by knowing that incontinence is a common condition affecting both young and old can be of great help to a customer.
With the right information and support, you can give your customers understanding advice, and a satisfying answer with the product that best fits their needs.
Click here for details of support.
Building loyalty through sound product advice
When you and your staff give your customers understanding support and sound product advice, you help them enormously. Not just in terms of providing a product that improves the quality of their life, but also the manner in which you professionally and sensitively address a subject that can be difficult for them to discuss. That sort of understanding touch will be appreciated and breeds customer loyalty.
TENA can support you with general incontinence information, product details and selection guides.
Click here for details of support.
Click here for a guide to product selection and advice.
Getting to know your customers
People tend not to talk about their incontinence. So it’s difficult to know how many of your customers are affected. Here, we hope you can get an idea.
Throughout the world, it is estimated that there are over 450 million people affected by incontinence to some degree. That means 1in 4 women and 1 in 8 men will be affected at some stage during their lives.
Despite new attitudes, fewer taboos and continued research in the field, prejudice still surrounds the subject. Many people still believe it is only the elderly who are incontinent. With a growing population of elderly, who live longer, we are inevitably seeing an increasing number of people affected. But in reality, incontinence can happen to anybody. Incontinence exists among children, men and women of all ages.
Here is a graph showing the occurrence amongst different age groups of men and women.
TENA and your business
With innovative TENA products, and your own customer support and advice, you can help improve the quality of life of a great many of your customers.
Incontinence, in one form or another, affects 1 in 4 women and 1 in 8 men during their lives. You are in a position to satisfy many, many customers and make a real difference to the quality of their lives.
TENA can support you with a full range of marketing activities and in-store support – everything from awareness campaigns to trial packs and product selection leaflets – in order to help your customers discover the products that are right for them, and to help your staff ensure that they are properly satisfied.
Click here to see the services for Pharmacies